Must-read books by Andre Luchetta
Check out the reading recommendations from Andre Luchetta, Private Leader
By Itaú Private Bank

In this month’s reading suggestions, our Private Leader, André Luchetta, has put together a diverse lineup. You'll find stories of resilience laced with humor, paradigm-shifting insights into finance, and thought-provoking titles that help us better understand people, companies, and society as a whole.
Check out the recommendations below:
“Same as Ever” by Morgan Housel
Through a collection of short, thought-provoking stories, the author reveals how, despite technological and social shifts, certain truths about human behavior remain unchanged. A great read for those seeking to identify recurring patterns in human nature that lead to smarter decisions in both life and investing.
“The Man Who Solved the Market” by Gregory Zuckerman
This book chronicles the life of Jim Simons, the mathematician behind Renaissance, and how his quantitative approach uncovered hidden patterns in the data, transforming a traditional industry and revolutionizing the investment world. A must-read for fans of finance and technology.
“Born a Crime” by Trevor Noah
With humor and sensitivity, Trevor shares his childhood in apartheid South Africa, where being the child of a forbidden interracial relationship posed unique and often dangerous challenges. A gripping and inspiring story for those interested in resilience, diversity, and a unique lens on a pivotal historical period.
“Revenge of the Tipping Point” by Malcolm Gladwell
The author revisits the idea of the "tipping point" to show how small, seemingly insignificant events can spark large-scale social change. Drawing on case studies — from crises to behavioral shifts in communities — Gladwell highlights the influence of environment and key multipliers in the spread of ideas and trends.
Happy reading!