Three book recommendations by Fabio Abdo

Fabio Abdo, Head of Private Banking at Itaú Private Bank Zurich, has book picks to share with you, covering finance, marketing, decision-making, and economic trends. Check out his recommendations below:

"Marketing for Financial Advisors" by Eric T. Bradlow, Keith E. Niedermeier, Patti Williams:

To financial advisors who ask, 'Who has the time and money for marketing?,' the book covers a marketing approach and client prospecting specifically for financial advisors, assisting in improving brand awareness and reputation, understanding client psychology, and creating word-of-mouth.

"You're about to make a terrible Mistake" by Olivier Sibony:

Although this book isn't focused on markets, it serves as a guide to sensible decision-making, in business and in daily life. A must-read for anyone looking to improve their decision-making processes when investing.

"The Era of Turbulence" by Alan Greenspan:

The book starts with the chronological coverage of Alan's life from childhood through his service as Chairman of the Federal Reserve Board under President Bush 43. He also covers regions of the globe, including Europe, China, India, Russia, Latin America, and then delves into subjects like debt, globalization, education, the retirement problem, corporate governance, the energy squeeze, and finally, his predictions for the future.