');mask-image:url('data:image/svg+xml;utf8, ');transform:translate(calc(var(--ids_size_general_28x) / -2)) translate(var(--slider-percent));-webkit-transition:box-shadow .2s linear;transition:box-shadow .2s linear;width:var(--ids_size_general_28x)}.ids-slider[_ngcontent-qat-c10]::-moz-range-thumb{appearance:none;background-color:var(--ids_color_action_primary_base);border:0;cursor:pointer;height:2.125rem;margin-top:calc(var(--ids_spacing_1x) + var(--ids_size_general_8x));mask-image:url('data:image/svg+xml;utf8, ');transform:translate(calc(var(--ids_size_general_28x) / -2)) translate(var(--slider-percent));-moz-transition:box-shadow .2s linear;transition:box-shadow .2s linear;width:var(--ids_size_general_28x);transform:translateY(calc(.8125rem + var(--ids_size_general_8x) + var(--ids_spacing_1x))) translate(calc(var(--ids_size_general_28x) / -2)) translate(var(--slider-percent))}.ids-slider[_ngcontent-qat-c10]:active::-webkit-slider-thumb, .ids-slider[_ngcontent-qat-c10]:focus::-webkit-slider-thumb, .ids-slider[_ngcontent-qat-c10]:hover::-webkit-slider-thumb{background-color:var(--ids_color_action_primary_variant);outline:0}.ids-slider[_ngcontent-qat-c10]:active::-moz-range-thumb, .ids-slider[_ngcontent-qat-c10]:focus::-moz-range-thumb, .ids-slider[_ngcontent-qat-c10]:hover::-moz-range-thumb{background-color:var(--ids_color_action_primary_variant)}.ids-slider[_ngcontent-qat-c10]:disabled{--slider-color-primary: ids_color_action_disabled_variant;pointer-events:none}.ids-slider[_ngcontent-qat-c10]:disabled::-moz-range-thumb{box-shadow:none}.ids-slider[_ngcontent-qat-c10]:disabled::-webkit-slider-thumb{box-shadow:none}.ids-slider[_ngcontent-qat-c10]:disabled:focus, .ids-slider[_ngcontent-qat-c10]:disabled:active, .ids-slider[_ngcontent-qat-c10]:disabled:hover{color:transparent}.ids-slider[_ngcontent-qat-c10]:disabled.ids-slider--light{opacity:.6}.ids-slider[_ngcontent-qat-c10] + .ids-slider-range[_ngcontent-qat-c10]{margin-top:calc(var(--ids_size_general_24x) * -1);transform:translateY(calc(-1 * calc(calc(2.125rem + var(--ids_spacing_1x)) + var(--ids_size_general_8x)) - var(--ids_spacing_2x)))}.ids-tag[_ngcontent-qat-c10]{background-color:var(--ids_color_feedback_neutral);border:var(--ids_size_border_small) solid var(--ids_color_feedback_neutral);border-radius:var(--ids_size_cornerRadius_tags_01);box-sizing:border-box;color:var(--ids_color_feedback_neutral_contrast);display:inline-block;font:var(--ids_textStyle_f02_s14_h20_wrg);min-height:var(--ids_size_general_20x);padding:var(--ids_size_general_1x) var(--ids_spacing_2x);vertical-align:baseline;white-space:nowrap}.ids-tag.-on-brand[_ngcontent-qat-c10]{background-color:var(--ids_color_contrast_onBrand_primary);border-color:var(--ids_color_contrast_onBrand_primary);color:var(--ids_color_feedback_neutral)}.ids-tag.-error[_ngcontent-qat-c10]{background-color:var(--ids_color_feedback_error);border-color:var(--ids_color_feedback_error);color:var(--ids_color_feedback_error_contrast)}.ids-tag.-warning[_ngcontent-qat-c10]{background-color:var(--ids_color_feedback_alert);border-color:var(--ids_color_feedback_alert);color:var(--ids_color_feedback_alert_contrast)}.ids-tag.-success[_ngcontent-qat-c10]{background-color:var(--ids_color_feedback_success);border-color:var(--ids_color_feedback_success);color:var(--ids_color_feedback_success_contrast)}.ids-tag.-outline[_ngcontent-qat-c10]{background-color:transparent;border-color:currentcolor;color:var(--ids_color_feedback_neutral)}.ids-tag.-outline.-on-brand[_ngcontent-qat-c10]{color:var(--ids_color_contrast_onBrand_primary)}.ids-tag.-outline.-error[_ngcontent-qat-c10]{color:var(--ids_color_feedback_error)}.ids-tag.-outline.-warning[_ngcontent-qat-c10]{color:var(--ids_color_feedback_alert)}.ids-tag.-outline.-success[_ngcontent-qat-c10]{color:var(--ids_color_feedback_success)}.ids-overlay[_ngcontent-qat-c10]{align-items:center;display:flex;height:100vh;justify-content:center;left:0;position:fixed;top:0;width:100vw;z-index:1001}.ids-backdrop[_ngcontent-qat-c10]{background-color:var(--ids_color_action_neutral_variant_medium);display:flex;height:100vh;left:0;position:fixed;top:0;width:100vw}.ids-backdrop.-no-bg[_ngcontent-qat-c10]{background-color:transparent}.ids-backdrop.-no-bg[_ngcontent-qat-c10] + *[_ngcontent-qat-c10] .ids-modal-wrapper[_ngcontent-qat-c10]{max-height:initial}.ids-backdrop.-no-bg[_ngcontent-qat-c10] + *[_ngcontent-qat-c10] .ids-modal-wrapper[_ngcontent-qat-c10] > .ids-container-fluid[_ngcontent-qat-c10]{padding:0}.ids-tooltip-wrapper.-click[_ngcontent-qat-c10] > *[aria-expanded=true][_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10] > *[_ngcontent-qat-c10]:focus:not([aria-expanded=false]) .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[aria-expanded=true][_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10]:focus:not([aria-expanded=false]) .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:hover:not(.-click) .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:focus-visible:not(.-click) .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:not(.-click) > *[_ngcontent-qat-c10]:hover .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:not(.-click) > *[_ngcontent-qat-c10]:focus-visible .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10] > *[aria-expanded=true][_ngcontent-qat-c10] + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10] > *[_ngcontent-qat-c10]:focus:not([aria-expanded=false]) + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[aria-expanded=true][_ngcontent-qat-c10] + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10]:focus:not([aria-expanded=false]) + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:hover:not(.-click) + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:focus-visible:not(.-click) + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:not(.-click) > *[_ngcontent-qat-c10]:hover + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:not(.-click) > *[_ngcontent-qat-c10]:focus-visible + .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10] > *[aria-expanded=true][_ngcontent-qat-c10] + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10] > *[_ngcontent-qat-c10]:focus:not([aria-expanded=false]) + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[aria-expanded=true][_ngcontent-qat-c10] + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper.-click[_ngcontent-qat-c10]:focus:not([aria-expanded=false]) + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:hover:not(.-click) + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:focus-visible:not(.-click) + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:not(.-click) > *[_ngcontent-qat-c10]:hover + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10]:not(.-click) > *[_ngcontent-qat-c10]:focus-visible + *[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10]{opacity:1;pointer-events:auto}.ids-tooltip-wrapper[_ngcontent-qat-c10]{position:relative}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip[_ngcontent-qat-c10]{bottom:100%;left:50%;opacity:0;pointer-events:none;position:absolute;transform:translate(-50%);white-space:nowrap;z-index:1}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--end[_ngcontent-qat-c10]{left:auto;right:calc(50% - var(--ids_size_general_10x))}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--start[_ngcontent-qat-c10]{left:calc(50% - var(--ids_size_general_10x))}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--bottom[_ngcontent-qat-c10]{bottom:auto;top:100%}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--left[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--right[_ngcontent-qat-c10]{bottom:50%;transform:translateY(50%)}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--left.ids-tooltip--start[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--right.ids-tooltip--start[_ngcontent-qat-c10]{bottom:auto;top:calc(50% - var(--ids_size_general_10x))}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--left[_ngcontent-qat-c10]{left:auto;right:100%}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--right[_ngcontent-qat-c10]{left:100%}.ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--end[_ngcontent-qat-c10], .ids-tooltip-wrapper[_ngcontent-qat-c10] .ids-tooltip--start[_ngcontent-qat-c10]{transform:initial}.ids-motion-pattern-fade-in-down[_ngcontent-qat-c10], .ids-motion-pattern-fade-in-up[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_slow_01);animation-timing-function:var(--ids_motion_easing_effective_decelerate_standard)}.ids-motion-pattern-fade-out-down[_ngcontent-qat-c10], .ids-motion-pattern-fade-out-up[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_fast_03);animation-timing-function:var(--ids_motion_easing_effective_accelerate_standard)}@keyframes _ngcontent-qat-c10_fade-in{0%{opacity:var(--ids_motion_opacity_0)}to{opacity:var(--ids_motion_opacity_100)/100}}@keyframes _ngcontent-qat-c10_fade-out{0%{opacity:var(--ids_motion_opacity_100)/100}to{opacity:var(--ids_motion_opacity_0)}}@keyframes _ngcontent-qat-c10_up-initial{0%{transform:translateY(100%)}to{transform:translateY(0)}}@keyframes _ngcontent-qat-c10_down-initial{0%{transform:translateY(-100%)}to{transform:translateY(0)}}@keyframes _ngcontent-qat-c10_initial-up{0%{transform:translateY(0)}to{transform:translateY(-100%)}}@keyframes _ngcontent-qat-c10_initial-down{0%{transform:translateY(0)}to{transform:translateY(100%)}}.ids-motion-pattern-fade-in[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_fast_02);animation-name:_ngcontent-qat-c10_fade-in;animation-timing-function:var(--ids_motion_easing_effective_decelerate_standard)}.ids-motion-pattern-fade-in-up[_ngcontent-qat-c10]{animation-name:_ngcontent-qat-c10_fade-in,_ngcontent-qat-c10_up-initial}.ids-motion-pattern-fade-in-down[_ngcontent-qat-c10]{animation-name:_ngcontent-qat-c10_fade-in,_ngcontent-qat-c10_down-initial}.ids-motion-pattern-fade-in-slow[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_moderate_02);animation-name:_ngcontent-qat-c10_fade-in;animation-timing-function:var(--ids_motion_easing_effective_decelerate_standard)}.ids-motion-pattern-fade-out[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_fast_02);animation-name:_ngcontent-qat-c10_fade-out;animation-timing-function:var(--ids_motion_easing_effective_accelerate_standard)}.ids-motion-pattern-fade-out-up[_ngcontent-qat-c10]{animation-name:_ngcontent-qat-c10_fade-out,_ngcontent-qat-c10_initial-up}.ids-motion-pattern-fade-out-down[_ngcontent-qat-c10]{animation-name:_ngcontent-qat-c10_fade-out,_ngcontent-qat-c10_initial-down}.ids-motion-pattern-fade-out-slow[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_moderate_02);animation-name:_ngcontent-qat-c10_fade-out;animation-timing-function:var(--ids_motion_easing_effective_accelerate_standard)}@keyframes _ngcontent-qat-c10_scale-up{0%{transform:scale(var(--ids_motion_scale_0))}to{transform:scale(var(--ids_motion_scale_100)/100)}}@keyframes _ngcontent-qat-c10_scale-down{0%{transform:scale(var(--ids_motion_scale_100)/100)}to{transform:scale(var(--ids_motion_scale_0))}}.ids-motion-pattern-scale-up[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_fast_03);animation-name:_ngcontent-qat-c10_scale-up;animation-timing-function:var(--ids_motion_easing_effective_decelerate_standard)}.ids-motion-pattern-scale-up-bouncing[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_moderate_02);animation-name:_ngcontent-qat-c10_scale-up;animation-timing-function:var(--ids_motion_easing_vivid_decelerate_back)}.ids-motion-pattern-scale-down[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_fast_03);animation-name:_ngcontent-qat-c10_scale-down;animation-timing-function:var(--ids_motion_easing_effective_accelerate_standard)}.ids-motion-pattern-scale-down-bouncing[_ngcontent-qat-c10]{animation-duration:var(--ids_motion_time_moderate_02);animation-name:_ngcontent-qat-c10_scale-down;animation-timing-function:var(--ids_motion_easing_vivid_accelerate_back)}.ids-motion-pattern-shake[_ngcontent-qat-c10]{animation-delay:0s,var(--ids_motion_time_fast_03),calc(var(--ids_motion_time_fast_03) + var(--ids_motion_time_fast_02));animation-duration:var(--ids_motion_time_fast_03),var(--ids_motion_time_fast_02),var(--ids_motion_time_fast_02);animation-name:_ngcontent-qat-c10_move-right,_ngcontent-qat-c10_move-left,_ngcontent-qat-c10_move-back;animation-timing-function:var(--ids_motion_easing_effective_standard)}@keyframes _ngcontent-qat-c10_move-right{0%{transform:translate(0)}to{transform:translate(var(--ids_size_general_10x))}}@keyframes _ngcontent-qat-c10_move-left{0%{transform:translate(var(--ids_size_general_10x))}to{transform:translate(-11px)}}@keyframes _ngcontent-qat-c10_move-back{0%{transform:translate(-11px)}to{transform:translate(0)}}.ids-likert-item[_ngcontent-qat-c10]{align-items:center;background:none;border:none;color:var(--ids_color_action_neutral_base);cursor:pointer;display:flex;flex:1;flex-direction:column;font:var(--ids_textStyle_f02_s14_h20_wrg);padding:0 var(--ids_size_general_6x);position:relative}.ids-likert-item__face[_ngcontent-qat-c10]{box-sizing:border-box;height:1.5rem;margin-bottom:var(--ids_size_general_8x);position:relative;width:auto}.ids-likert-item--selected[_ngcontent-qat-c10]{font:var(--ids_textStyle_f02_s14_h20_wbd)}.ids-likert-item--selected[_ngcontent-qat-c10]:before{background-color:#000;border-radius:50%;box-sizing:border-box;content:"";display:block;height:1.75rem;position:absolute;top:-.125rem;width:1.75rem}.ids-likert-item--on-brand[_ngcontent-qat-c10]{color:var(--ids_color_contrast_onBrand_primary)}.ids-likert-item--on-brand.ids-likert-item--selected[_ngcontent-qat-c10] .ids-likert-item__face[_ngcontent-qat-c10]{border-color:var(--ids_color_contrast_onBrand_primary)}.ids-likert-item[_ngcontent-qat-c10]:hover{font:var(--ids_textStyle_f02_s14_h20_wbd)}.ids-likert[_ngcontent-qat-c10]{border:0;color:var(--ids_color_text_body_01);display:block;margin:0;overflow:hidden;padding:0}.ids-likert__list[_ngcontent-qat-c10]{display:flex;justify-content:space-around;margin:var(--ids_size_general_28x) 0}.ids-likert--on-brand[_ngcontent-qat-c10] .ids-label[_ngcontent-qat-c10]{color:var(--ids_color_contrast_onBrand_primary)}.ids-icon[_ngcontent-qat-c10], .ids-icon[_nghost-qat-c10]{align-items:center;color:inherit;display:inline-flex;flex-direction:column;flex-shrink:0;font:var(--ids_textStyle_icon_medium);font-feature-settings:"liga";-webkit-font-smoothing:antialiased;font-style:normal;font-variant-ligatures:discretionary-ligatures;justify-content:center;letter-spacing:0;min-height:var(--ids_size_general_24x);min-width:var(--ids_size_general_24x);text-rendering:optimizelegibility;text-transform:initial}.ids-icon--primary[_ngcontent-qat-c10], .ids-icon--primary[_nghost-qat-c10]{color:var(--ids_color_action_primary_base)}.ids-icon--neutral[_ngcontent-qat-c10], .ids-icon--neutral[_nghost-qat-c10]{color:var(--ids_color_action_neutral_base)}.ids-icon--success[_ngcontent-qat-c10], .ids-icon--success[_nghost-qat-c10]{color:var(--ids_color_feedback_success)}.ids-icon--alert[_ngcontent-qat-c10], .ids-icon--alert[_nghost-qat-c10]{color:var(--ids_color_feedback_alert)}.ids-icon--information[_ngcontent-qat-c10], .ids-icon--information[_nghost-qat-c10]{color:var(--ids_color_feedback_information)}.ids-icon--error[_ngcontent-qat-c10], .ids-icon--error[_nghost-qat-c10]{color:var(--ids_color_feedback_error)}.ids-icon--on-brand[_ngcontent-qat-c10], .ids-icon--on-brand[_nghost-qat-c10]{color:var(--ids_color_contrast_onBrand_primary)}.ids-icon--small[_ngcontent-qat-c10], .ids-icon--small[_nghost-qat-c10]{font:var(--ids_textStyle_icon_small);min-height:var(--ids_size_general_16x);min-width:var(--ids_size_general_16x)}.ids-icon--large[_ngcontent-qat-c10], .ids-icon--large[_nghost-qat-c10]{font:var(--ids_textStyle_icon_large);min-height:var(--ids_size_general_32x);min-width:var(--ids_size_general_32x)}.ids-icon--xlarge[_ngcontent-qat-c10], .ids-icon--xlarge[_nghost-qat-c10]{font:var(--ids_textStyle_icon_xLarge);min-height:var(--ids_size_general_48x);min-width:var(--ids_size_general_48x)}.ids-box-field[_ngcontent-qat-c10]{align-items:center;background-color:var(--ids_color_bg_variant_01);border:var(--ids_size_border_small) solid var(--ids_color_border_medium);border-radius:var(--ids_size_cornerRadius_button);color:var(--ids_color_action_neutral_variant);display:flex;min-height:var(--ids_size_general_48x);position:relative}.ids-box-field[_ngcontent-qat-c10] input[_ngcontent-qat-c10]:not(.ids-box-field__input), .ids-box-field__input[_ngcontent-qat-c10]{background-color:transparent;border:0;border-radius:var(--ids_size_cornerRadius_button);caret-color:var(--ids_color_action_primary_base);color:inherit;flex:1;font:var(--ids_textStyle_f02_s16_h24_wrg);outline-offset:var(--ids_size_general_1x);padding:var(--ids_size_general_10x) var(--ids_size_general_16x)}.ids-box-field__prefix[_ngcontent-qat-c10]{left:calc(var(--ids_size_general_16x) + var(--ids_size_border_small));line-height:1;pointer-events:none;position:absolute}.ids-box-field__prefix[_ngcontent-qat-c10] + input[_ngcontent-qat-c10]:not(.ids-box-field__input), .ids-box-field__prefix[_ngcontent-qat-c10] + .ids-box-field__input[_ngcontent-qat-c10]{padding-left:var(--ids_size_general_48x)}.ids-box-field__suffix[_ngcontent-qat-c10]{position:absolute;right:calc(var(--ids_size_general_8x) + var(--ids_size_border_small))}.ids-box-field--on-brand[_ngcontent-qat-c10]{background-color:var(--ids_color_action_neutral_base);border-color:var(--ids_color_contrast_onDark_medium);color:var(--ids_color_contrast_onDark)}.ids-box-field--suffix[_ngcontent-qat-c10] input[_ngcontent-qat-c10]:not(.ids-box-field__input), .ids-box-field--suffix[_ngcontent-qat-c10] .ids-box-field__input[_ngcontent-qat-c10]{padding-right:3.75rem}*[_ngcontent-qat-c10], *[_ngcontent-qat-c10]:before, *[_ngcontent-qat-c10]:after{box-sizing:border-box}input[type=search][_ngcontent-qat-c10]::-ms-clear{display:none;width:0;height:0}input[type=search][_ngcontent-qat-c10]::-ms-reveal{display:none;width:0;height:0}input[type=search][_ngcontent-qat-c10]::-webkit-search-decoration, input[type=search][_ngcontent-qat-c10]::-webkit-search-cancel-button, input[type=search][_ngcontent-qat-c10]::-webkit-search-results-button, input[type=search][_ngcontent-qat-c10]::-webkit-search-results-decoration{display:none}.search__container[_ngcontent-qat-c10]{align-items:center;display:flex;height:100%}.search__container[_ngcontent-qat-c10] .container[_ngcontent-qat-c10]{padding:0;position:relative;flex-direction:column;justify-content:flex-start}.search__container[_ngcontent-qat-c10] .ids-input[_ngcontent-qat-c10]{padding-bottom:0}.search__modal[_ngcontent-qat-c10]{background:var(--blog-color-white);height:100vh;left:0;position:fixed;top:0;width:100%;z-index:9998}@media (min-width: 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Digitalização dos Negócios Entenda como a transformação digital pode apoiar nos processos empresariais e como hoje ela é essencial para manter a competitividade e aumentar a eficiência.
Por Itaú Empresas
7 de ago. de 2024
documento_outline 5 minutos de leitura
Salvar artigo para depois A transformação digital tem sido uma das forças mais impactantes no atual ambiente de negócios. Ela não apenas redefine como as empresas operam internamente, mas também como interagem com seus clientes.
Neste contexto, compreender a integração da transformação digital nos processos empresariais é essencial para manter a competitividade e aumentar a eficiência.
O que é transformação digital? Transformação digital refere-se à integração de tecnologia digital em todas as áreas de um negócio, resultando em mudanças fundamentais na forma como o negócio opera e entrega valor aos seus clientes.
Mais do que apenas digitalizar documentos ou mover dados para a nuvem, é uma reestruturação profunda que exige revisões nos modelos de negócio, infraestrutura, estratégias de marketing e mais. Vale a indicação: Entenda o que é ERP e como um sistema integrado pode ajudar a sua empresa.
Otimização de processos através da digitalização A adoção de tecnologias digitais permite que as empresas automatizem processos, reduzam erros e aumentem a eficiência. Ferramentas como Inteligência Artificial (IA) e aprendizado de máquina podem ser aplicadas para analisar grandes volumes de dados, otimizando decisões estratégicas e operacionais.
Além disso, soluções de gestão integrada como ERP (Enterprise Resource Planning) e CRM (Customer Relationship Management) proporcionam uma visão unificada das operações empresariais, facilitando a tomada de decisão ágil e informada. Vale a leitura: Veja como implementar Inteligência Artificial e Machine Learning no dia a dia so seu negócio.
Impulsionando as vendas digitais V endas online não são mais uma opção, mas uma necessidade. A transformação digital amplia o alcance das vendas através de canais digitais, permitindo que as empresas alcancem clientes além das fronteiras geográficas tradicionais.
Plataformas de e-commerce , redes sociais e aplicativos móveis são apenas algumas das ferramentas que podem ser utilizadas para impulsionar as vendas online . Além disso, a análise de dados coletados dessas plataformas pode fornecer insights valiosos sobre o comportamento do consumidor , ajudando a personalizar ofertas e aprimorar estratégias de marketing . Vale a indicação: Confira estratégia omnichannel para pequenas e médias empresas.
Melhorando a Experiência do Cliente A experiência do cliente é um dos pilares fundamentais da transformação digital. Tecnologias como chatbots, assistentes virtuais e suporte via realidade aumentada podem oferecer um atendimento ao cliente mais rápido e personalizado.
Outro ponto, a coleta de dados em tempo real permite que as empresas entendam melhor as necessidades e preferências de seus clientes, resultando em um serviço mais assertivo e personalizado.
Desafios da digitalização Apesar de seus muitos benefícios, a transformação digital também apresenta desafios. A resistência à mudança por parte dos funcionários, a necessidade de investimentos significativos em tecnologia e treinamento, e questões de segurança cibernética são algumas das dificuldades que as empresas podem enfrentar.
É crucial que as empresas desenvolvam uma estratégia clara de transformação digital, que inclua a capacitação de sua força de trabalho e a implementação de medidas robustas de segurança da informação.
A transformação digital não é apenas uma tendência, mas uma necessidade estratégica que pode determinar o sucesso ou o fracasso de uma empresa no mercado atual. Ao otimizar processos, impulsionar as vendas digitais e melhorar a experiência do cliente, as empresas não apenas sobrevivem, mas prosperam em um ambiente cada vez mais digital.
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